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Online Community for Seniors
from: Pat MoauroAs the population ages, marketers have discovered that many seniors are interested and fascinated by the Internet. Many individuals 60 or older are computer literate and have learned that the Internet can be useful for work and leisure activities.
As a result, many are starting to create an online community that will attract seniors to their services. There is even a site called "The Cool Grandma" that declares its intentions to empower the online senior community, while having fun along the way.
Many organizations are developing an online community for seniors to provide specific information. Some sites are meant to help seniors find housing, or who want or need to move. Some sites have been created solely as a site of links to other sites.
The idea is to provide one online community for seniors with information in such areas as government services and programs, as well as information on health care and medical providers who cater to seniors and leisure activities.
Looking For Companionship
Younger people might be surprised to learn that the online community for seniors has developed sites to help seniors find people "like them". Yes, that means seniors are looking for companionship, just as people of other ages seek companionship.
Many seniors who have outlived their partners want to enjoy their retirement in the company of someone who enjoys the same things. A Google search for "senior personals" found more than one million hits. Many of these sites are listed as "friend finders" or "personals" but many are listed as dating services that cater strictly to the online community for seniors.
Another area of the online community for seniors that is expected to grow in the next decade is online gaming. Many people get involved in online interactive games from friends. There is no reason to expect that these people will suddenly cease playing, simply because they have celebrated their sixtieth (or sixty-fifth, or whatever) birthday.
Senior online gamers may or may not be similar to other online gamers. But it is reasonable to expect that many entrepreneurial individuals will develop a series of online games, both interactive and non-interactive, that will appeal primarily to the senior gamer.
The online community may or may not see major changes as some seniors age. Since computers allow users a large degree of anonymity, seniors may continue to enjoy the ability to "just be one of the gang" and not have anyone comment on age. Other seniors will likely want a seniors-only online community. Given the history of the Internet, all seniors will likely find what they want.
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